Search Engine Optimization   Targeted Email Blasts   Traffic Analysis   Shopping Systems   Design and Function   Marketing Consulting   Portfolio   Links   Contact Us Now   Home

Web Site Traffic Analysis Everyone is curious about how many people visit their web site. There are numerous types of information about the traffic on your website that is available provided appropriate log files are kept. When clients choose to participate in one of our SEO programs, we automatically include a detailed analysis of their site log file. The resulting reports are very important to us in keeping your site optimized, but they are also of tremendous value to you, our client. The reports provide crucial information about what visitors are coming to your site to see. The Myth of 'Hits' The term 'hits' or 'total hits' is one that causes great confusion with most internet users and web site owners. In fact, the only people to whom 'hits' are important are webmasters who are managing the traffic to their machines. To the rest of us, they have little practical meaning. When a domain name or URL is typed into an address bar, or a link is clicked on a search results page, the action that occurs is referred to as a request to a web server. From the server side, this is know as a hit. A hit is a request to a server, from a browser for a file. Any web page may include linked files, images as well as the overarching page which is displayed to the browser as a whole. Each of the linked files, images as well as the page requested are hits. If there are a dozen linked files and a dozen images on a page, the total hits for this request is 25. For this reason, we do not consider the number of hits information in our traffic analysis or in our SEO work. For clients who have Monthly Maintenance Agreements, we automatically inform you once per month of the total hits for the period. It is not included in the analysis reports we prepare, but is available on request. Free Monthly Analysis Reports As a participant in one of our Search Engine Optimization programs, we include at no charge, a report of our monthly analysis of your web site traffic. Using this information, you can identify which areas of your web site are receiving the most significant amounts of traffic. What items are included in the report? Total number of page requests for a monthly period Critical or highly visited pages will be tracked individually Groups of similar information will be tracked individually but reported as a segment Comparison with the previous period Year end comparison including noticeable trends Source of people visiting the site We will help you determine how to best utilize the information in the reports to enhance your web site value to it's visitors. This information is also critical in keeping search engine relevance at an optimum level. By using the data gathered, we can learn where to make modifications that will increase or maintain current standings.

© 2007 Webicommerce