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Targeted Web Site Development
We specialize in creating sites that are tuned to reach your targeted internet customer base and draw them into your business. Our focus is to work with you to develop compelling site content that will promote customer feedback and interaction. This is an excellent way to use your web site as an additional sales channel.

Featured Site April 2008
Sonoma County Wine Country Vacation Rental

Search Engine Optimization (SEO)
If you are here, you understand the value of having good search engine placement in the most prominent search engines. When we create a website, we take the utmost advantage of all legitimate ways to promote your site to automated search engine robots. We create pages that have very strong messages and validitiy to bring you to the highest point in the rankings utilizing highly cultivated content that reflects why someone would look for you. We have outstanding results in this area and have a variety of ways to structure a program for developing and maintaining search engine relevance.

Web Traffic Analysis
Once you have a foundation on the internet, we offer excellent reporting that we can use to analyze, enhance, and modify your site content in order to increase traffic to the pages that will benefit you the most. The most important thing your web site can do for you is to get people to communicate with you. Some things to consider:
  • 70% of US adults use the Internet as an information source when shopping locally for products and services
  • 42 percent of mass affluent (a one-person household with income between $75,000 and $149,000, or larger households earning $100,000 to $149,000) say that the Internet is their primary information source
  • 50 percent of mass affluent and 57 percent of the highly affluent use e-commerce
  • 43 percent of Internet users buy products from a retailer's offline store after viewing them on the seller's Web site
  • Over 100 million adults made purchases after doing online research last year, coming close to the number of adults who purchased through catalogs, direct-mail ads and telemarketing calls combined
  • 35% of shoppers who begin their product research at a manufacturer's web site make a purchase within a week of starting research. More than two-thirds buy from an online retailer, about a fourth buy from a local retail store and the balance buy directly from a manufacturer`s web site.

Email Marketing Campaigns and Reporting
Because we've developed your web site to capture the interest of your target customers and they have begun a dialog with you, we can develop an email program to maintain communication with them and keep them coming back to your site. This provides the opportunities you need to offer the products or services they want and/or need. We manage your email list, with the capability of adding non-internet sourced email addresses to it. In addition to setting up and sending periodic email, we produce reports on their effectiveness so you can maximize your investment in this marketing tool.
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